Saturday, 17 November 2012

An (Video) Education


Math was a curse word for me while in elementary school. In high school I learned a new dirty word, Physics, and in university it was Logic. Now that I am wrapping up my post-graduate program in Marketing, I have found a way to appreciate and enjoy working with numbers. It took a long time for me to realize it was not my fault for struggling with math subjects throughout school – it was the way they were taught to me. 

With the exception of one Logic class, I was able to avoid math classes during my undergrad. When I began my post-grad last January I mourned the fact that I had to take a Statistics class. This was the first time I was attempting any math class since my senior year of high school. It was the first time I bought a calculator since I was fourteen. Luckily, my instructor felt that a top-line approach to Statistics would be the most appropriate way to teach a three-month class, and theory trumped calculating. However, to help us understand and work through the calculations, he used a textbook that was best used with a computer program. This interactive program was filled with videos, sample questions, and would explain how to solve a problem over and over again for me. I used it like a game, trying to get a perfect score as fast as possible. After using this program for a short while I realized I could work with numbers, and I could enjoy working with numbers.

I found out this semester that there are many different ways that people learn, and that the way I was educated may not have always catered to my learning style. After some investigation, I found out that I am a visual learner. I love maps, charts, taking detailed notes, programs where I can work through math problems (Math Blaster!) and I love watching videos that explains concepts that I did not fully understand in lecture.

One of the most valuable resources I have come across since starting my post-grad program is Khan Academy. Khan Academy has thousands of videos, all available for free, that cover multiple topics. Unlike an instructor, you can pause these lectures and rewind in case you missed something. This video was particularly important when I first started studying Statistics: 



This semester I’ve been taking Financial Analysis. At first I was terrified of this class! After a particularly stressful lesson I thought I would never get the hang of it. I had to remind myself that my learning style, especially for math, was different. I browsed Khan Academy and, once again, I found some incredible videos that cleared up concepts I was having trouble with:



There really is nothing like walking into a class and feeling confident over the material, especially after years of doubt. Switching gears and studying marketing has challenged me in many ways, but turning my hatred and fear of numbers into something I found enjoyable has been one of my most cherished accomplishments.

I can never recommend GabeZichermann enough for his work on integrating gaming into classrooms. In his TED video, Zichermann discusses how gaming enhances kids’ ability to learn and grasp concepts. As someone who struggled with learning, this makes me very excited for the future of education:


Thursday, 11 October 2012

Data for Fun


Today I came across a fun blog that I wanted to share. Not only do I love marketing and love learning about analysis, I love when others are able to present it in a creative and fun way. The blog, à la data, promotes data literacy. His attractive data visualizations are made even more enjoyable because of topics they cover. I’m a big fan of his Game of Thrones post.  I especially loved this chart of the most talked about Game of Thrones characters, but mostly because Tyrion Lannister is a fantastic character and I was happy to see he won the popularity prize!

From à la data's blog post: Game of Thrones à la data 

The writer of à la data gathered his data using Sysomos, a dashboard that lets you view and collect relevant online conversations. This type of information lets markets see what people are talking about, what is trendy, who are thought leaders, or make cool data visualizations about tv shows!


Here is an informative video about Sysomos:


Saturday, 29 September 2012

Put A Cat Video On It


Second City knows how to market to us millennials. Their digital marketing insights are spot on.  And Canadian Marketing Association's  Digital Day Conference 2012 looks really interesting. 

This infographic, created by Online Graduate Programs, is really interesting. I am really surprised by the "Green" section. Looks like US millennials do not recycle or buy organic as much as Gen X does. 

Millennials
Created by: OnlineGraduatePrograms.com

Saturday, 22 September 2012

A Metric is the Measure of all Visits


For me, one of the most exciting aspects of marketing is that building successful campaigns involves investigation and research. It’s really amazing how much you can learn examining data, numbers, and trends. The fact that marketers are always learning and always asking questions is what I love most about marketing.

To make researching and investigating more fun, there are really cool tools available to work with! One of the tools I’ve started to use is Google Analytics. Google Analytics (http://www.google.com/analytics/) is a web analytics program that allows site owners to view how people found and used their site. This information becomes extremely valuable when the site owner looks into the metrics and dimensions of the data collected.

A metric is a measurement of activity on a website. A metric can be a measurement of how many visits there are to your website, a measurement of number of pages viewed while visiting, average time spent viewing a page on your website, and a measure of many other useful things.

Dimensions describe attributes of visitors to a site. These dimensions can tell us what city the website’s visitors are from, what browser they are using while visiting the page, and what language they speak. If I was concerned about how engaging my website’s content is, I could track the metrics and dimensions of my visitors to see what my visitors like, what they don’t like, and where they are viewing from. Based on this information, I could alter my content to fit the needs and preferences of my visitors.  

With all the things that can be measured on a webpage, for a beginner it can be a little overwhelming. It’s also easy to get lost in perusing information that is interesting rather than focusing on the useful information. Rob Petersen’s recently complied list of 9 Google Analytics Metrics Every Marketer Should Know (http://www.biznology.com/2012/09/9-google-analytics-metrics-every-marketer-should-know/) is great for initially determining which metrics will provide marketers with important (and useful) information.

Google Analytics is not the only tool that will measure activity on your website. Good marketers should always be aware of the advantages and disadvantages of many web analytics programs and other research tools available. In his blog, Jonathon Balogh compared Google Analytics to Mixpanel (http://jonathonbalogh.com/2012/07/07/how-does-mixpanel-compare-to-google-analytics/) and had a good argument for using Mixpanel. However, he writes to start with Google Analytics, and then bring in more web analytics tools if you need it.

From Clenton Farquharson's website.





Monday, 17 September 2012

A Society of Blogs


The liberal arts are not always so different from marketing. Despite that many of the most compelling texts were written by a single author, the arguments found within were typically created from previous discussions or engaging with other texts. Marketing could never be as powerful as it can be without collaborating with others and engaging with their ideas. 

I always love to be exposed to talented individuals in my field. Top SEOer (http://katetopseoer.blogspot.ca) will be a fabulous blog to follow. SEO is a very important tool for effective online marketing and I am excited to learn more from following this blog.

Not many of us are capable of saying there’s no such thing as a great ad! In Ad We Trust (http://inadwetrust.blogspot.ca) will highlight the great (and the not-so-great) ads. 

I hope that Make Your Data Make Sense (http://alexdbm.blogspot.ca) will not only provide great insights into clarifying data, but also excite readers of the power of data. 

BBeventmarketing (http://barborakrsiakova.blogspot.ca) recently wrote about IIDEX 2012, an upcoming conference for industry designers. Attending conferences, trade shows, and events are excellent ways to meet others and network. Following this blog will be important for hearing about upcoming opportunities for networking. 

Keeping up with marketing trends and what brands are doing is as important as learning initial marking concepts. I’m glad Vincent Wu’s (http://vincentthemarketer.blogspot.ca/) blog is here to keep me informed of what’s going on.    

Marketing can differentiate itself from the liberal arts in its embrace of online communication. We marketers can engage and collaborate quickly and efficiently online – rather than a society of letters, we are a society of blogs.